Seamless, enjoyable, experiences.
All words aren't created equal...and words in the digital experience matter more than you might think...
Remove the words from any of your favorite apps, and what's left?
Content is critical.
UX design is nothing without words, and UX writing goes far beyond where traditional copywriting stops.
We seek to understand users on the most human level. Wants, needs, goals and pain points combine into highly intentional words in service of brand & business goals.
We leverage the why, what, when & how in each moment in the digital experience.
Single Screen Rewrite: WingScanner
The Difference
Direct language leaves no unnecessary wonder.
Tying subject to main benefit and headline to action. Simple, clear, communication....can you feel the difference?
Full copy doc here: (Visit Notion File)
Full copy doc here: (Visit Notion File)
Two Screen Rewrite: Ollert
The Difference
Highly relatable. Consistent in voice and tone. Leave nothing to thought.
A slightly quirky and direct brand voice is chosen. We'll explore Brand Voice in greater depth in samples ahead.
Read the full copy doc here (Notion Link).
Multi-Screen Flow: Clixflow
The Difference
Friendly. Fun. Customizable. Hardly words one might expect from a web builder.
The flow captures interest and holds true to its value prop: A truly tailored experience.
Excitement builds as copy matches the experience and necessary, requested info is gathered in the process.
Read the full copy doc here (Visit Notion File).
Quick Hits: Common UX Writing Scenarios
Notifications: Tone Exploration
Same voice, but different tone? No problem.
Tone and voice are NOT the same. Using punctuation and context, emotional tone can be harnessed within a Brand Voice to maximize conversions in the user experience.
Observe the difference below, or click to read the full Notion copy doc.
Error Messages, Brand Voice & UX Design
Let's explore applying a Brand Voice:
GuerillaBox’s voice is that of an experienced and compassionate business partner. We use a conversational voice and play with language to bring joy to the workplace. We are plainspoken, genuine, and a bit quirky. We prefer subtle, dry humor.
GuerillaBox’s voice is that of an experienced and compassionate business partner. We use a conversational voice and play with language to bring joy to the workplace. We are plainspoken, genuine, and a bit quirky. We prefer subtle, dry humor.
Positive tone is helpful in the Error message state as the user is likely to be experiencing negative emotion as a result of the error.
Notice how the Brand Voice is woven into each item. Without a consistent brand voice, it's far less likely users can establish a concept to which they can relate. See the final result below.
Got more time? Read the full Notion copy doc.
Pick Your Poison. More Links, More Samples.
Pace User Journey Analysis (Multi-Screen Page Flow Creation)
medi 404 Error Page (Brand Voice)
Clixflow Pricing Page (Product Naming, Information Architecture, Brand Voice, UX Design)
Looking for something else? Give me shout.
Curious on how this looks for you? Me too.